Sample Agent Report — Lettered Personal Vehicle — Roofing
Not Every Lead
Converts.
That Is The Point.
A lettered SUV on I-95 northbound near Palm Beach. Logo, phone number, website, and contractor license number on the door. We pulled the site. It is well built — 34 years in business, professional photography, named testimonials, phone number visible. Four of five checks pass. This is what a near-miss looks like. You note it, you move on, and you photograph the next vehicle. Volume is the answer.
The Photo + Location Note
"White SUV lettered on the driver door. Company name, phone number, website, and contractor license number all visible. Shot from the passenger seat in traffic on I-95 northbound near Palm Bay. Friday May 8, 2026, approximately 1:33 PM."
Note: This is the first lettered personal vehicle in the portfolio. Not a van. Not a truck. A standard SUV with a logo and phone number on the door. Any vehicle qualifies.
Business Intelligence
Website read directly from the door panel. Campany Roofing is a 34-year commercial and residential roofing contractor based in West Palm Beach FL. They serve eight Florida counties and maintain a 100+ vehicle fleet. Founded in 1990 by Ed Campany. GAF Gold Elite certified. BBB accredited since 2025. Over 5,000 reroof projects completed.
The Honest Assessment
This is a well-run company with a professionally built website. They have named testimonials with specific project details, a phone number in the header, a clearly stated service area, GAF Gold Elite certification prominently placed, and an active blog. Four of five checks pass. This happens. The program works at scale precisely because the few that do not convert are offset by the many that do.
5 Criteria. 4 Passed. 1 Failed.
Two failures means send the outreach. This site passes four. The one failure is a technical finding worth noting but not a strong lead. An agent who encounters this in the field notes it and moves to the next vehicle.
Yes — 561-863-6550 in header, tappable
Yes — eight counties in scrolling ticker
Yes — 34 years, 5,000+ projects, GAF Gold Elite, named testimonials
Yes — WordPress 2024, professional photography, active content
Technical failure — site contains
telephone=no meta tag disabling tap-to-call. Same technical issue found on Paws World. The number is visible but not tappable on a phone. Unlike Paws World where this is the primary lead finding, here it is a minor technical note on an otherwise well-built site.Result: 4 of 5 passed. One technical finding. Low conversion probability. Move on.
One Technical Note Worth Mentioning.
meta name="format-detection" content="telephone=no,email=no,url=no". This disables mobile browser recognition of phone numbers as tappable links. For a company that generates leads primarily through commercial property managers and HOA boards calling from office phones, this is a minor friction point rather than a conversion-killing failure. The outreach can mention it as a courtesy but this alone is not a compelling reason for a well-resourced company to spend $895.What This Submission Actually Teaches.
Volume Is The Variable You Control
Every other report in this portfolio shows a business with a broken website. Campany Roofing shows the reality of working at scale: some submissions will not convert. The vehicle qualifies, the outreach gets written, and the site turns out to be solid. That is a $0.99 cost with no return on this particular submission. It is not a failure. It is the program working correctly.
The documented 5-percent conversion rate means roughly 1 in 20 submissions produces a sale. That means 19 out of 20 do not. Some of those 19 will be near-misses like Campany — well-built sites where the outreach is still worth sending as a courtesy note. Most will be clear failures like every other business in this portfolio. A few will be somewhere in between.
The agent who photographs 100 vehicles does not need every one of them to have a broken website. They need enough to convert at the documented rate. Campany is the $0.99 that teaches you what a healthy site looks like, so the next one with a broken site is easier to identify. That is worth something too.
Still Worth Sending. Keep It Short.
When a site is mostly solid, the outreach is shorter and the tone is different. You are not delivering a problem report. You are delivering a courtesy note with one specific technical observation. Sent to info@campanyroofing.com.
Subject Line:
Your site is well built. The phone number is visible, the service area is clear, and the testimonials with named clients and specific projects are exactly what a commercial roofing prospect wants to see.
One small technical note: your site has a setting that disables tap-to-call on mobile devices. It's a single meta tag — telephone=no — that a developer can remove in under five minutes. Any commercial property manager or HOA board member visiting your site on a phone can see the number but cannot tap it to call directly.
That's the only thing I found. I figured it was worth passing along since it's such a quick fix.
[AGENT_FIRST_NAME]
No follow-up on this one. The outreach is a courtesy. If they respond, they respond. Move on to the next vehicle.
A lettered SUV on I-95. $0.99 spent. A near-miss documented. On to the next one.
See the other sample reports: