Sample Agent Report — Television Advertisement — Windows & Doors
They Paid For
The TV Ad.
The Website Loses The Click.
A cable television ad spotted at 10:53 AM on a Friday morning in Fort Lauderdale. Company name, phone number, and website URL all visible on screen. We pulled the site and found a structural failure that no TV ad budget can compensate for — a consent paragraph so dense it stops qualified buyers at the exact moment they are ready to act.
The Photo + Location Note
"Cable television advertisement. Company name NewSouth Window Solutions, phone number 800-384-3120, website NewSouthWindow.com, Fort Lauderdale location, SCC license number 131153607 all visible on screen. Ad 3 of 5 in a break. Friday May 8, 2026, approximately 10:53 AM, Fort Lauderdale FL."
This is the first television advertisement submission in this portfolio. Vehicles, bus benches, trailers, t-shirts, and now a TV screen. Any advertising where a business name and website URL appear is a qualifying lead source.
Business Intelligence
Website read from the television screen. NewSouth Window Solutions is a regional replacement window and door company serving nine locations across Florida and South Carolina. They manufacture their own windows in Florida, hold ENERGY STAR certification, and carry a lifetime warranty. They run active cable television advertising with a dedicated Fort Lauderdale location and a posted SCC contractor license. 3,814 Google reviews at 4.3 stars. 829 ConsumerAffairs reviews at 4.6.
The ROI Conversation
A company running cable television advertisements across nine Florida markets is spending significant money driving homeowners to their website. Their TV ad creates urgency with a limited-time 50% offer and a visible phone number. When a homeowner sees that ad and visits the site to get a quote — the structural failure on the quote form stops them. A 1% improvement in form conversion at their traffic volume is worth orders of magnitude more than $895. The structural fix pays for itself before the ad campaign ends.
5 Criteria. 2 Failed.
Two failures means send the outreach. The two failures here are both at the conversion point — the exact moment the TV ad drives someone to act.
No — quote form requires consent to robocalls and partner sharing before submitting
Critical — the consent paragraph on the quote form states that by submitting, the visitor agrees to receive automated calls and texts from NewSouth and their partners even if on the Do Not Call list. This language appears in full before every CTA on every page. A homeowner who watches the TV ad, visits the site, and sees this language before they can request a quote faces an anxiety signal at the highest-intent moment of their journey.
Result: 2 of 5 failed at the conversion mechanism. TV ad spend is driving traffic to a friction point. Send the outreach.
What Is Costing Them Conversions.
You Found This From Your Couch.
Every other submission in this portfolio came from a vehicle on the road. This one came from a television set. The program does not end when you park your car. Any advertising where a business name and a website URL are visible is a potential submission. Billboards. Print ads. Yard signs. Sponsored Instagram posts. Direct mail. If you can see the business name and find the website, the same five-second check applies and the same outreach works.
The Outreach Angle For A TV Advertiser
The email to a company running TV ads leads with the ad itself. "I saw your advertisement this morning on cable." That opening tells them immediately that someone engaged with their paid media. Every marketing team wants to know their TV budget is working. You have their attention before the second sentence.
The finding then connects the ad spend to the website friction: "Your ad creates urgency and drives homeowners to the site. The consent paragraph on the quote form is stopping them at the moment they are most ready to act." That is a specific, verifiable observation that no generic outreach campaign produces. The marketing team responsible for the TV buy will understand the implication immediately.
Ready To Send. Agent Hits Forward.
Sent to the contact form at newsouthwindow.com/contact-us or to marketing@newsouthwindow.com listed in their offer terms. The agent inserts their tracking link and sends from their own email address.
Subject Line Options (choose one):
Your site is well built and the offer is compelling. One observation that is worth sharing:
The consent paragraph on every "Get a Free Quote" form tells visitors they are agreeing to receive automated calls and texts from NewSouth and your partners even if they are on the Do Not Call list. That language appears in full before the submit button on every page.
Your television advertisement creates urgency and drives homeowners to the site ready to act. The consent paragraph is stopping a percentage of those homeowners at the exact moment they are most ready to submit. Qualified buyers who are cautious about robocalls will abandon the form rather than accept those terms. They came from your ad. They leave without converting.
There is a structural correction service that addresses exactly this kind of conversion friction — the layer between your traffic and your leads. $895 flat. 48 hours. Complete file package.
At the traffic volume your television budget generates, a 1% improvement in form conversion is worth considerably more than that.
If you want to see the full breakdown: [AGENT_TRACKING_LINK]
[AGENT_FIRST_NAME]
Subject: Re: NewSouth — the quote form friction
Wanted to make sure this didn't get lost. The consent language is still there on every form. Full breakdown here: [AGENT_TRACKING_LINK]
A TV commercial at 10:53 AM. A website URL on screen. This is what eyes-open looks like.
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