How to Get More Calls From Your Website

The specific structural changes that turn website visitors into phone calls for local service businesses.

Most local service businesses get traffic to their website but almost none of it converts into calls. The reason is almost never the amount of traffic. It is almost always the structure of the page that traffic lands on.

The phone number has to be visible without scrolling. This is the single most impactful structural change any local service business website can make. If a visitor on their phone cannot see your number and tap it within three seconds of landing, most of them will go back to Google and call someone else. Test this on your own site right now.

The service area has to be stated immediately. A visitor who found your site does not know if you serve their neighborhood. One sentence in the first paragraph eliminates that uncertainty. Without it, the visitor hesitates. Hesitation costs conversions.

The copy has to give a specific reason to call you rather than the next result. Years in business. A license number. A response time guarantee. Something specific. Generic language like professional, reliable, and affordable appears on thousands of competitor sites and gives the visitor nothing to distinguish you.

Calls to action have to appear at every scroll depth. Most sites have one contact button buried at the bottom. By the time a visitor reaches it they have usually already left. A CTA at the top, at the midpoint, and at the bottom of every page captures visitors at whatever point they reach their decision.